Privacy policy

This Privacy Policy describes how maboutiques, operated by PERLA ECOM LLC (“we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit our website, place an order, communicate with us, or otherwise use our products and services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the e-commerce infrastructure used to operate our website and process certain information related to your use of the Services.

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with our Services.

We may collect the following categories of personal information:

Contact Information

This may include:

Name
Email address
Telephone number
Billing address
Shipping address

Order and Transaction Information

We may collect information related to purchases and transactions, including:

Products viewed
Products added to your cart
Products purchased
Order history
Returns
Exchanges
Cancellations
Shipping information
Transaction details

Payment Information

Payment-related information may include:

Payment method
Payment confirmation
Billing information
Transaction identifiers
Other information necessary to process your payment

Payment information may be processed directly by Shopify or other payment service providers.

Account Information

If you create an account, we may collect information such as:

Username or login information
Account preferences
Saved settings
Order history

Communications

If you contact us, we may collect information you provide through:

Email
Customer support inquiries
Contact forms
Reviews
Other communications

Device and Technical Information

When you use our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Network information
Device identifiers
Website activity

Usage Information

We may collect information about how you interact with our Services, including:

Pages visited
Products viewed
Links clicked
Items added to your cart
Website navigation
Interaction with advertisements or marketing content

2. How We Collect Information

We may collect personal information from several sources.

Information You Provide Directly

We may receive information directly from you when you:

Place an order
Create an account
Contact customer support
Subscribe to marketing communications
Submit a review
Complete a form
Participate in a promotion

Information Collected Automatically

Certain information may be collected automatically when you visit or use our website through technologies such as:

Cookies
Pixels
Tags
Analytics technologies
Similar tracking technologies

Service Providers

We may receive information from companies that help us operate our business, including:

Shopify
Payment providers
Shipping and fulfillment providers
Customer service platforms
Analytics providers
Advertising platforms
Fraud prevention providers

Business and Marketing Partners

Where permitted by applicable law, we may also receive information from advertising networks, marketing partners, social media platforms, and other third parties.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing Our Services

We use information to:

Process orders
Process payments
Arrange shipping and delivery
Provide order updates
Process returns and refunds
Manage customer accounts
Provide customer service
Respond to questions or requests
Maintain and improve our website

Personalization

We may use information about your activity to personalize your shopping experience, including:

Remembering preferences
Showing relevant products
Recommending products
Improving website functionality

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

Send promotional emails
Send marketing communications
Present advertising
Measure advertising performance
Personalize advertisements
Understand customer interests

This may include using information about products you viewed, purchased, or added to your cart.

Security and Fraud Prevention

We may use information to:

Detect suspicious activity
Prevent fraud
Verify transactions
Protect customer accounts
Maintain website security
Investigate misuse of our Services

Legal and Compliance Purposes

We may use personal information when necessary to:

Comply with applicable laws
Respond to lawful government requests
Respond to subpoenas or court orders
Enforce our policies
Protect our legal rights
Investigate disputes or claims

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies.

Cookies may be used to:

Keep the website functioning
Remember your preferences
Maintain your shopping cart
Understand website usage
Measure performance
Prevent fraud
Provide relevant advertising

Some cookies may be placed by Shopify or other third-party service providers.

Depending on where you live, you may have the right to control or opt out of certain uses of cookies or personal information.

You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

Shopify provides privacy controls that can help merchants manage consent and privacy requirements that vary by U.S. state.

5. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.

This may include:

Shopify

Our store is powered by Shopify, which processes certain information necessary to provide and improve the e-commerce platform.

Service Providers

We may share information with providers that help us with:

Payment processing
Order fulfillment
Shipping and delivery
Customer support
Website hosting
Cloud services
Analytics
Fraud prevention
IT services

Advertising and Marketing Partners

Where permitted by applicable law, we may share or make information available to advertising and marketing providers for purposes such as:

Measuring advertising performance
Creating audiences
Showing personalized advertisements
Understanding customer behavior

Depending on your state of residence, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under applicable state privacy law.

Where required, you may have the right to opt out of these activities.

Legal Requirements

We may disclose information if reasonably necessary to:

Comply with law
Respond to legal process
Respond to government or law enforcement requests
Protect our rights or property
Prevent fraud or illegal activity
Protect customers or other individuals

Business Transactions

If our business is involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.

6. Relationship with Shopify

Our online store is hosted and operated using Shopify.

Shopify may collect and process information about your interaction with our store in order to provide and improve its services.

Information submitted through our website may therefore be transmitted to Shopify and other service providers that may operate from locations outside your state or country.

Shopify also offers privacy tools designed to give customers greater transparency and control over personal information.

For additional information about Shopify's privacy practices, you may review Shopify's own privacy policies and privacy portal.

7. Targeted Advertising and Privacy Choices

We may use advertising technologies to show you ads that are more relevant to your interests.

Depending on the state in which you live, you may have the right to opt out of certain activities involving:

Targeted advertising
Sharing of personal information
Sale of personal information, as that term may be defined under applicable law
Certain profiling activities

We do not interpret the term “sale” only as the exchange of information for money. Some state privacy laws define the term more broadly.

Where applicable, privacy choices may be available through our website's privacy settings or by contacting us.

8. U.S. State Privacy Rights

Residents of certain U.S. states may have specific rights regarding their personal information.

Depending on the applicable state law and subject to legal limitations and exceptions, these rights may include:

Right to Know or Access – the right to request information about personal data we collect or maintain.
Right to Delete – the right to request deletion of certain personal information.
Right to Correct – the right to request correction of inaccurate personal information.
Right to Data Portability – the right to receive certain personal information in a portable format.
Right to Opt Out of Sale or Sharing – where applicable, the right to opt out of certain disclosures of personal information.
Right to Opt Out of Targeted Advertising – where provided by applicable state law.
Right to Appeal – residents of certain states may have the right to appeal a decision regarding a privacy request.

These rights vary by state and are not absolute.

Shopify notes that multiple U.S. state privacy laws provide residents with additional transparency and control over their personal information.

9. California Privacy Rights

If you are a California resident, California privacy laws may provide you with additional rights concerning your personal information.

Depending on whether applicable legal thresholds and requirements apply to our business, these rights may include the ability to:

Request information about personal information collected about you
Request deletion
Request correction
Obtain information about categories of information disclosed
Opt out of certain sales or sharing of personal information
Limit certain uses of sensitive personal information where applicable
Exercise privacy rights without unlawful discrimination

Nothing in this section represents that every California privacy statute necessarily applies to our business in every circumstance.

Where applicable, we will process valid requests in accordance with California law.

10. Marketing Communications

If you receive promotional emails from us, you may unsubscribe at any time by using the unsubscribe link included in the email.

Opting out of promotional communications does not prevent us from sending transactional or service-related messages concerning:

Orders
Payments
Shipping
Returns
Account activity
Customer support

11. Children's Privacy

Our Services are intended for a general consumer audience and are not directed toward children under 13 years of age.

We do not knowingly collect personal information online from children under 13 in circumstances covered by the Children's Online Privacy Protection Act (“COPPA”).

If we learn that personal information from a child under 13 has been collected in violation of applicable law, we will take reasonable steps to delete it.

COPPA imposes specific requirements on websites directed to children under 13 and websites that have actual knowledge that they collect personal information from children under 13.

Parents or legal guardians who believe that a child has provided us with personal information may contact us using the details below.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no system of electronic transmission or storage can be guaranteed to be completely secure.

For this reason, you should avoid sending highly sensitive information through unsecured communication channels.

The FTC advises businesses to maintain security appropriate to the nature of the personal information they collect and to ensure that privacy representations accurately reflect actual business practices.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on factors including:

Order fulfillment
Customer service requirements
Maintaining customer accounts
Tax and accounting requirements
Fraud prevention
Legal obligations
Resolving disputes
Enforcing agreements

Information may be retained for longer periods where required or permitted by law.

14. Third-Party Websites

Our Services may contain links to websites, applications, or platforms operated by third parties.

We do not control these third parties and are not responsible for their privacy or security practices.

We recommend reviewing the privacy policy of any external website before providing personal information.

15. International Processing

Although our store operates in the United States, some service providers used to operate our business may process or store information in other countries.

As a result, personal information may be transferred to or processed in jurisdictions different from your state or country of residence.

Where legally required, we will use appropriate mechanisms or safeguards for such transfers.

16. Exercising Your Privacy Rights

To submit a privacy request, you may contact us at:

Email: info@maboutiques.com

We may need to verify your identity before completing certain requests.

Depending on applicable law, you may also be permitted to authorize another person to submit a request on your behalf. We may require documentation demonstrating that person's authority.

We will respond to valid requests within the timeframe required by applicable law.

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.